In addition to our company’s expertise in data collection and field and tabulation, we are proud to have utilized the following types of full-service and consultative methodologies to our end-user clients.

Quantitative experience includes: 

• New product and viability testing
• Concept and advertising testing
• Attitudinal and behavioral segmentation studies
• Product sensory guidance/optimization testing, including reformulations and cost reduction inititatives

Qualitative experience includes:

• New product ideation and brainstorming
• New product assessment
• Packaging design
• Concept exploration and revision
• Consumer/Customer loyalty drivers
• Advertising evaluation