In addition to our company’s expertise in data collection and field and tabulation, we are proud to have utilized the following types of full-service and consultative methodologies to our end-user clients.
Quantitative experience includes:
- New product and viability testing
- Concept and advertising testing
- Attitudinal and behavioral segmentation studies
- Product sensory guidance/optimization testing, including reformulations and cost reduction inititatives
Qualitative experience includes:
- New product ideation and brainstorming
- New product assessment
- Packaging design
- Concept exploration and revision
- Consumer/Customer loyalty drivers
- Advertising evaluation